Are you in it for the wrong reasons?

Bruce Knight - Wednesday, February 15, 2017

As a business coach/mentor I hear and see a lot of different ways of doings things. As I like to call it... strange, and yet to some that is the only way to do it.

I remember the first business I was involved with - Lawn Mowing & Maintenance. 

For me back then it was to be my own boss, work my own hours and of course earn better money than I was when I was working for someone. That all sounded great in theory, putting it into practice was the challenge. Now it wasn't because I was lazy, quite the opposite in fact. I have always had a good work ethic. It wasn't that I didn't like people, I got along well with everyone I came in contact with ( well most people anyway), it wasn't the fact (at that stage) I wanted to build a business I could sell as an asset then to retire on. The fact was, I wanted something more, wanted to make a difference.

I have always been searching for the next challenge, the next big break. And with this behind me, went on to achieve just that. So you’re asking...that's all good Bruce, what does all this have to do with your blog post. Are you in it for the wrong reasons?

Great question...here's why

As I continue to meet & hear people's stories, I am often shocked to hear when I ask the simple question of. Why are you in business? Most people are unable or not quite sure to give me a direct answer. In business, this is most important, fundamental question that everyone needs to ask themselves. As is my story, whether you’re in business to choose your hours, be your own boss, set your own income or just wanting to make a difference or all of the above, having a clear understanding of the WHY is crucial to your success or failure.

Here's some tips of how to get started

  • Find Your Reason (write it down)
  • Choose Your Vehicle (business vehicle)
  • Develop a Sense of Urgency (get it done) 

All the other 'stuff' you can learn along the way, as I have done in all my businesses. 

Engage a Coach/Mentor that fits in with what you want...interview them.

So being in business isn't easy, it's certainly not hard either if you have the right advice & support team that aligns with your short & long term goals.

Here's to your success,

Bruce Knight
Founder
Business Network Alliance Australia
Entrepreneur, Business Success Coach & Strategist, Educator, Mentor, Author
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