• 30

    Nov, 2016

    7 Must-Do Tips for Start-Ups to Generate Good PR


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    Creating a recognisable brand takes years to build. Building trust with your customers, suppliers, employees and the list goes on. I believe, that any product/service is marketing if the right strategic plan is well thought out & in place and key objectives are being met on a consistent basis. Building key industry alliances, positive relationships in business is the key to a successful brand, therefore a successful, profitable business. 1. Identify your target media ou  Read More...
  • 29

    Dec, 2015

    3 Ways Your Start-Up Can Get PR Right Now


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    How do you increase your business presence? Start-ups need PR for several reasons — it helps with brand visibility; it lets investors know they can work with press and tell a compelling story; it can bring in new customers; and when customers are on the website, it shows that even reporters are taking note of the product. Starting a business is no easy feat. There is a long list of specific things you need to do even before you take your product/service to market. With  Read More...
  • 12

    Dec, 2015

    How to Remain Customer First in the Digital Age


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    We’re playing in a direct-to-consumer world. For one, ecommerce, wherein consumer goods are packaged, bundled, custom-made, and sold online has changed the game. Physical stores are no longer the only way for consumers to purchase goods, and perhaps more importantly by cutting out unnecessary middlemen, companies can now make high-quality products for people who were priced-out during an age when buying directly from the manufacturer wasn’t possible. 1.Know when and where yo  Read More...
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