• 29

    Dec, 2015

    3 Ways Your Start-Up Can Get PR Right Now


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    How do you increase your business presence? Start-ups need PR for several reasons — it helps with brand visibility; it lets investors know they can work with press and tell a compelling story; it can bring in new customers; and when customers are on the website, it shows that even reporters are taking note of the product. Starting a business is no easy feat. There is a long list of specific things you need to do even before you take your product/service to market. With  Read More...
  • 23

    Dec, 2015

    Take Advantage of Free PR


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    As explained in my previous blog, the key to business success is gaining the trust of your customers, for them to return year after year. Obtaining Free Publicity not only helps with minimising cost. It also ‘Brands you an expert’ in your field. To do this, it takes time, often over many, many years. Look at ways, ‘think outside the box’ when it comes to marketing. Ensure every marketing dollar (if you choose to allocate $$), is generating Return On Investment (ROI). Remembe  Read More...
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