• 29

    Dec, 2015

    3 Ways Your Start-Up Can Get PR Right Now


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    How do you increase your business presence? Start-ups need PR for several reasons — it helps with brand visibility; it lets investors know they can work with press and tell a compelling story; it can bring in new customers; and when customers are on the website, it shows that even reporters are taking note of the product. Starting a business is no easy feat. There is a long list of specific things you need to do even before you take your product/service to market. With  Read More...
  • 23

    Dec, 2015

    Take Advantage of Free PR


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    As explained in my previous blog, the key to business success is gaining the trust of your customers, for them to return year after year. Obtaining Free Publicity not only helps with minimising cost. It also ‘Brands you an expert’ in your field. To do this, it takes time, often over many, many years. Look at ways, ‘think outside the box’ when it comes to marketing. Ensure every marketing dollar (if you choose to allocate $$), is generating Return On Investment (ROI). Remembe  Read More...
  • 12

    Dec, 2015

    How to Remain Customer First in the Digital Age


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    We’re playing in a direct-to-consumer world. For one, ecommerce, wherein consumer goods are packaged, bundled, custom-made, and sold online has changed the game. Physical stores are no longer the only way for consumers to purchase goods, and perhaps more importantly by cutting out unnecessary middlemen, companies can now make high-quality products for people who were priced-out during an age when buying directly from the manufacturer wasn’t possible. 1.Know when and where yo  Read More...
  • 10

    Dec, 2015

    The 3 Decisions That Will Change Your Financial Life


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    Without gratitude and appreciation for what you already have, you’ll never know true fulfilment. But how do you cultivate balance in life? What’s the point of achievement if your life has no balance? Decision 1: Carefully choose what to focus on. Decision 2: Figure out, What does this all mean? Decision 3: What will you do? It’s not rocket science. If you become aware of the differences in how people approach these three decisions, you’ll have a pathway to help you c  Read More...
  • 07

    Dec, 2015

    How to Train Your Brain to Stay Positive


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    As an entrepreneur, conquering challenge and failure is essential to the success of your business. You can learn to cultivate that resilience by training your brain to stay positive when times are tough. By consciously increasing our focus on the positive, we start to even the balance. We find a happy medium where we can address failures and challenges without letting them get us down, leaving us more motivated, productive, and likely to succeed. Try these three tips to help  Read More...
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